Client
SOROS
Date
May 2024
Focus
Naming
Pitch Deck & Strategy
Brand Identity
Brand Design
Creative Direction
Prototyping & Design Systems
The
SOROS
project
started
with
a
clear
vision:
to
make
cryptocurrency
accessible
and
approachable
for
a
broader
audience.
We
kicked
things
off
by
diving
deep
into
the
crypto
world,
studying
the
existing
platforms,
user
pain
points,
and
market
opportunities.
We
found
that
while
crypto
was
booming,
the
average
person
still
found
it
complex
and
untrustworthy.
To
change
that,
we
worked
hand-in-hand
with
the
SOROS
team
to
build
a
brand
that
felt
secure,
modern,
and
straightforward.
Our
early
strategy
sessions
focused
on
understanding
exactly
what
users
needed
and
how
SOROS
could
bridge
that
gap,
ultimately
shaping
a
brand
that
positioned
itself
as
a
user-friendly
gateway
to
global
commerce.
One
of
the
biggest
challenges
was
creating
a
design
system
that
looked
and
felt
accessible
without
losing
a
sense
of
innovation.
We
crafted
a
visual
identity
around
clean,
bold
elements—keeping
things
simple
yet
striking
to
make
interactions
feel
easy
and
inviting.
For
each
component,
from
buttons
to
icons
to
typography,
we
documented
every
detail
so
anyone
on
the
team
could
easily
follow
the
design
language.
Using
Figma,
we
developed
high-fidelity
prototypes
to
bring
the
user
experience
to
life.
This
allowed
us
to
test
real
user
flows
and
make
sure
everything
felt
natural
and
intuitive.
Each
iteration
refined
the
design,
helping
us
land
on
an
interface
that
was
not
only
functional
but
also
inviting
for
users
of
all
experience
levels.
In
the
end,
all
the
hard
work
paid
off.
The
final
product
wasn’t
just
a
brand;
it
was
a
platform
that
stood
out
in
the
crowded
crypto
space.
By
focusing
on
user
needs
and
staying
true
to
the
brand's
values,
we
delivered
a
platform
that
feels
both
cutting-edge
and
welcoming—a
rare
combination
in
this
industry.
